Lead Generation VA
Stop Waiting for Leads.
Start Waking Up to a Full Pipeline.
Your ideal clients are out there — we research, reach, and qualify them for you so your team can focus on closing, not chasing.
Your Best Hours Shouldn’t Go to Scrolling LinkedIn
Finding the right prospects, building lists, sending outreach, following up — it’s a full-time job inside your full-time job. And every hour you spend hunting for leads is an hour you’re not spending on revenue-generating work.
Our lead generation VAs handle the research-heavy, repetitive front end of your sales process: identifying qualified prospects, building targeted contact lists, personalising outreach messages, and tracking responses — so your pipeline stays active without you lifting a finger.
You step in only when a prospect is ready to talk.
Start Building Your PipelineEverything Your Pipeline Needs to Stay Full
Six core tasks handled end-to-end so qualified leads land in your inbox, not your to-do list.
Prospect Research
We identify decision-makers that match your ideal client profile using LinkedIn, industry databases, and company directories — filtered by role, company size, location, and sector.
Targeted Contact Lists
Verified, GDPR-aware contact lists built to your exact specifications — name, title, company, email (where publicly available), LinkedIn profile, and relevant context notes.
Personalised Outreach
Custom first-line copy for each prospect so your messages don’t feel like templates. We research each contact and write outreach that opens conversations, not inboxes that get ignored.
Follow-Up Sequences
Structured follow-up messages at optimal intervals — so no warm lead goes cold because someone forgot to circle back. We manage the cadence, you manage the conversation.
CRM Data Entry
Every prospect, interaction, and status update logged directly into your CRM — HubSpot, Pipedrive, Monday.com, Notion, or a shared spreadsheet — so nothing falls through the cracks.
Weekly Pipeline Reports
A clear summary every Friday: prospects researched, outreach sent, responses received, meetings booked, and recommended next steps — so you always know exactly where your pipeline stands.
Handed our VA a target industry and client profile on a Monday. By Friday we had a list of 60 qualified contacts with personalised outreach ready to send. Our pipeline hadn’t moved that fast in two years.
This Service Is Built for You If…
Lead generation support makes the biggest difference when one of these sounds familiar.
Your calendar has more gaps than bookings
You know you need more clients, but between serving the ones you have and running operations, finding new ones keeps getting pushed to “next week.” We keep your outreach moving even when you can’t.
You hate the prospecting part of sales
You’re great at the conversation — it’s the research and the cold outreach that drains you. Hand off the part you dislike most, keep the part where you naturally shine.
Your referral pipeline isn’t reliable enough
Word of mouth is wonderful until it goes quiet. A proactive outreach strategy running in parallel means you’re never at the mercy of whenever the next referral decides to land.
From Brief to Booked Calls in Four Steps
Profile Call
We spend 30 minutes understanding your ideal client — industry, company size, decision-maker title, pain points, geography. We ask the questions that make the research accurate.
Research Sprint
Your VA builds the first batch of qualified prospects and shares the list for your review within 72 hours. You approve the criteria, we refine the targeting, then outreach begins.
Outreach & Follow-Up
Personalised messages go out. Responses are monitored. Follow-up sequences run on schedule. Every reply is flagged for you immediately so you can respond while interest is high.
Report & Refine
Weekly pipeline reports keep you informed. What worked, what didn’t, what we’re testing next. The process improves continuously based on what your data tells us.
Frequently Asked Questions
We research prospects and write personalised outreach copy, but emails are sent through your own email account or CRM tool — not ours. This protects your domain reputation and ensures replies land directly in your inbox. We manage the drafts, scheduling, and follow-up sequences; you retain full control of the sending.
We work with the tools that suit your budget and stack — LinkedIn Sales Navigator, Apollo.io, Hunter.io, Lusha, and manual research via company websites and industry directories. If you have existing tools you prefer, we adapt to them. If you don’t, we’ll recommend the most cost-effective option for your target market.
We use your definition. During the onboarding profile call, we document your ideal client profile in detail: industry, company size, revenue range, geography, decision-maker title, and any disqualifying factors. No lead goes on your list unless it meets your stated criteria. If we’re unsure about a specific prospect, we flag it for your review rather than assume.
Lead generation is available from our Growth plan and above, which gives you dedicated hours for research, outreach management, and CRM updates. Our Elite plan includes full pipeline management with priority turnaround on prospect lists. See the Packages page for a detailed breakdown, or book a discovery call to discuss what level of support fits your current pipeline goals.
Ready for a Pipeline That Runs Without You?
Book a free 30-minute discovery call and we’ll map out exactly how lead generation support fits into your growth plan.
